If you’re wondering how ClickFunnels does Webinar Funnels and feeling a little overwhelmed by all the information out there, you’re not alone.
Over the past year I’ve been building Sales Funnels in ClickFunnels and the good news is, it’s not that difficult.
Does ClickFunnels do Webinars? Yes, ClickFunnels is designed for entrepreneurs and businesses to build out Webinar Funnels quickly and easily. You can host a pre-recorded webinar or do a live webinar using the software and it integrates with major webinar software products such as WebinarJam and GoToWebinar.
Most Entrepreneurs or Business Owners know that having a webinar funnel is a great way to increase sales and profit. However, there can be times when they jump into building out a webinar funnel without understanding the purpose behind it.
How Webinars Work In ClickFunnels
In order to have a successful webinar funnel inside ClickFunnels you’re going to want to follow a tried and true method. Don’t try to reinvent the wheel here. A solid webinar funnel is going to follow a basic four step process.
- Have people register for the webinar
- Confirm their registration
- Host the webinar. Either live or auto-play
- Sell your product or service
- Share a replay of the webinar
When you read through the list of steps you may be beginning to understand how the pages of your funnel may look. Let’s explore those pages in depth.
Webinar Registration Page
The Webinar Registration Page is the first page in your Webinar Funnel. This is where you send all of your traffic, and where people will enter their Name and Email Address to sign up for your webinar.
You’ll want to entice and intrigue the visitor with a good headline. You want to peak the curiosity of the site visitor which will increase their interest and you end up with more webinar sign ups.
It may sound cheesy, but headlines like “Discover The Weird Trick I Used To Earn $3500 In Affiliate Commissions In Less Than 6 Hours” can work really well.
Confirmation and Thank You Page
The confirmation and/or Thank You page is where you’ll send someone once they sign up for the webinar. On this page you’ll have all the details about the webinar. You’ll want to make sure you cover things like Date and Time here as well as the access link for the webinar.
I would also recommend mentioning that you’ll be emailing them all the details as well and recommend they keep an eye out for any emails you’ll be sending in the next few days. This will help warm up your email address and get them used to opening emails from you. It will be a tremendous help to the rate of people that actually attend the webinar.
The indoctrination pages are like the warm up portion of your webinar funnel. They are designed to help increase the show-up rate for the final webinar as well as give people a little taste of what you have to offer.
The idea here is to get people excited about the upcoming webinar and at the same time they are getting to know like and trust you by listening to your content.
Your indoctrination series can be as little as one step, or it could be as many as 3 steps to warm people up. Generally, when you’re doing a 3 step indoctrination series before a webinar, you’re probably doing a product launch.
With a multi-step indoctrination it’s best to have one go out to your customers each day leading up to the webinar.
The Webinar page is pretty much exactly what it sounds like. This is the page where you will host your webinar. This will be the page that you give everyone that signs up for your webinar.
If you’re using software like ClickFunnels this can be a step to your funnel. If you are using a different piece of software like Zoom you can share the link directly to your webinar there.
The Sales Page
The Sales Page is also exactly what it sounds like. If you are selling through a webinar you’ll want to link to the sales page from the webinar page. The best way to do this would be to have a button that links to the sales page show up at the same time you make your offer.
On the sales page you’ll want to include some sales copy and social proof to solidify the decision in the customers mind. Here is where you’ll collect their Name, address, and payment info.
Keep in mind that not everyone will purchase during the webinar. It’s recommended to have a good email follow up email sequence that points people back to the sales page. The fortune is in the follow up and you’ll likely close more sales with a solid follow up.
Webinar Replay Page
Not everyone who signs up to the webinar will actually show up to the webinar. That’s why it’s important to have a webinar replay page. This is the page that you send anyone who misses the webinar.
It’s best practice to keep a replay page available for a short period of time. Something like 48 hours may work best, but I highly encourage you to test out what works best for your audience.
How To Build a Webinar Funnel In ClickFunnels
Now that you have a solid understanding of what a webinar funnel will look like, let’s take a look at how to create a webinar funnel in ClickFunnels.
Step 1: Set Up Your Funnel
- In your ClickFunnels Dashboard select the ClickFunnels dropdown in the top menu
- In the dropdown select Build Funnel
- On the pop-up select Host Webinar
- Then select Live Webinar
- Name your Funnel and choose a Group Tag then Click Build Funnel
Step 2: Choose Your Template
- Click on the Webinar Registration page
- Click Webinar in the menu and select Registration
- Choose the Template that best fits your style
- Choose the Webinar Confirmation Step
- Click Webinar in the menu bar and select Thank You
- Choose the Template that best fits your style
- Repeat these steps for the remaining Indoctrination pages
Step 3: Setting Up Your Webinar Date and Time
- In your Webinar Funnel select the Webinar Registration page
- Click on the gear icon to open up the page settings
- In the Webinar Event Time field set the Date and Time for your Webinar
- Select Update Page and You’re done!
ClickFunnels Automated Webinar Template
Now that you understand how setting up a live webinar in ClickFunnels works you may want to explore setting up an Automated Webinar funnel. The beauty of an Automated Webinar Funnel is that you don’t need to be presenting each and every webinar live. You could do it once, record it, and then move everything over to an automated funnel.
To set up an Automated Webinar Funnel in ClickFunnels you’ll follow the same steps as above, but instead of selecting Live Webinar in step 1, you’ll select Webinar Replay.
From there you’ll need to know how to add your recorded Webinar video.
Adding Your Recorded Webinar Video
- Choose the Webinar Broadcast Room page in your funnel
- Select Edit Page
- Choose the Video Element and add the video URL from your hosting site.
Supported video types include YouTube, Vimeo, Wistia, and HTML5 Video. I generally use Vimeo or Wistia for this.
Can you send Webinar Emails through ClickFunnels?
Yes, you can send automated emails for your webinar through ClickFunnels on the Etison Suite plan. Every funnel you set up will allow an automated email to be sent, however if you want to have a full scale autoresponder series you will need to upgrade to the Etison Suite.
What type of conversions can I expect from my Webinar Funnel?
It really depends on your audience targeting, copy, and funnel. This should give you a good sense of the average metrics you can expect.
- About 30% of the traffic you send to the funnel will register for the webinar
- About 40% of the registrants will show up to the webinar
- About 15% of the people who show up to the webinar will purchase
- About 25% of the registrants will watch the webinar replays
Keep in mind these numbers are average and could vary based on industry, sales copy, and funnel
By now you should have a solid understanding of how webinars work with ClickFunnels. We’ve gone through the structure of a good webinar funnel and walked through the basics of building a webinar funnel in ClickFunnels.
If you’re selling a product or service online, I highly encourage you to consider using a webinar funnel. They’re a great way to sell higher ticket items and with ClickFunnels you’ll be able to get your webinar set-up quickly and easily, and even let it run on autopilot.