What if I told you that you could have a sales funnel that works for your Network Marketing business and get as many leads for your downline as you want, without having to bug your friends, family, and neighbors?
No really. You can start a network marketing business and still have family and friends that like you…
Of course, I say all that as a joke.
Just like any other business, Network Marketing is going to take work if you want to be successful. There’s lots of promotion involved, and a lot of times the easiest people to promote to are friends and family. Especially if you believe in what you’re selling.
Using a sales funnel will allow you to scale your network marketing efforts easily. You’ll be able to capture leads that are interested in your Network Marketing business and build a relationship with them over time. You’ll be able to directly refer them to your products or business opportunity in order for them to become a part of your downline.
If you’re not seeing the results that you want for you Network Marketing business then you owe it to yourself to look into building out a Sales Funnel. With a little bit of internet marketing skills and a sales funnel to capture and convert leads you may be surprised at the results you get.
In this post we’ll take a look at some of the differences between traditional network marketing tactics and using sales funnels for network marketing. We’ll also go over the best types of sales funnels to try and the basics for how to get traffic to your network marketing funnels.
Traditional Network Marketing Tactics vs Sales Funnels
I started this article with a hook to get you interested in reading. I do want to take a second to acknowledge that the traditional network marketing tactics still work to some extent. I like to think of this as old school vs new school. The way I think you should be thinking about it is; how do you blend the two?
Let’s explore some of the differences between the traditional old school style of network marketing vs using something like a sales funnel.
Traditional Network Marketing
Before I jump into the traditional network marketing tactics I do want to recognize that not all traditional tactics are bad. There is a time and a place for everything. However, I do think that there is a limit to what you can achieve through traditional tactics.
For example, Let’s say you’ve started your network marketing business. You’ve used the product for a while, heard all the pitches and have seen the guys at the top earning seven figures. You may even know a couple folks who are six figure earners for the company. Most of all, you believe in the product.
You’re ambitious and you know you can do this, so you start by posting something on your Facebook profile, and maybe even your Instagram page. A couple people like it, which makes you feel good, and we both know that you’re just planting seeds right now.
A day goes by and, a few more social posts later, you’ve talked to your best friend about it and mentioned having them do a party at their house(or yours) to show. They agree because they want to support you, and you end up throwing a little party with your close circle of friends. You get a couple more parties out of it and are starting to expand your circle, and your still posting on your social profiles. At this point, your enthusiasm starts to fade because you’re not seeing the traction that you thought you would have. Your friends and family start to change the subject when you talk about your business. You’re starting to feel like the ship has sailed.
Does that sound familiar? It’s the same tactic that people have been using for years. I mean, my neighbor just tried this with us last weekend.
Here’s the things that they tell you when you get started.
Network Marketing Is A Numbers Game
Have you heard that before?
They’ll tell you it’s a numbers game. Build a list of 100 people you know and recruit them. Seems legit, right? After all, it’s just a numbers game.
The problem with this approach is that your more likely to waste your time and get burned out reaching out to people that have a low chance of becoming a part of your downline.
Just Recruit One More And You’ll Be Set
Just one more recruit, right? This is another thing that network marketers will tell you. Don’t put your faith in this false hope. This will just cause you to spend your whole time recruiting and not focusing on the big picture. Recruiting is only part of your network marketing business.
You’re going to need to work to build your network marketing business. You’re next recruit isn’t going to do that for you.
How Sales Funnels Are Different
Okay, so I’ll admit that I really showed the traditional tactics in a bad light. They can be useful, but in my opinion there’s a finite amount of time and resources you’ll be able to pour into them and you may not get the return you were expecting.
It’s also important to understand that you’re going to have two target markets with your sales funnel. The first is the people who are looking for your product. The second is people looking for a business opportunity. depending on what your goal is you’re going to need a sales funnel.
If I could say that there’s one major difference between traditional network marketing tactics and sales funnel that would be scalability. With traditional network marketing tactics, you have a relatively small group of people that you can reach out to. It takes a lot of time, and time is something that you can eventually run out of.
You also don’t have the ability to scale within your network marketing if you have to spend time doing home parties and demos.
All of the manual activities take up precious time and you can’t really scale that way. Plus, there’s a diminishing return if you’re constantly reaching out to friends and family and friends of friends. You start to ruin your social capital.
With a sales funnel, you set it up once and you can continue to drive traffic or people to that funnel. If you’ve set it up correctly it will continue to sell your product or opportunity as long as you’re sending traffic to it. It’s truly a scalable model that you just need to set up once and then drive targeted traffic to it.
A sales funnel is where you can differentiate yourself from your competition. There are thousands of other people selling the same product and offering the same business opportunity. If you think about it, why would anybody purchase through you or join under you? What can you offer a prospect to either purchase their product or you or sign up for the business opportunity under you that differentiates yourself and your competition?
This is really the true power of the sales funnel. If you want to understand more about creating an offer and how that works with a sales funnel I recommend reading expert secrets and you can pick it up for free here.
When you start to implement sales funnels in your network marketing business you’ll begin to build a machine that can work for your business instead of you having to do all the legwork yourself.
Which Type Of Sales Funnel For Network Marketing
So now you can see the value in having a sales funnel for your network marketing business. At this point you’re probably wondering which type of funnel will work best for your business.
There are a few types of funnels that will work, but in this case I want to talk about a bridge funnel.
A bridge funnel is generally used when you don’t control the shopping cart. It’s most common use is in affiliate marketing, and from my point of view network marketing and affiliate marketing are very similar.
Building A Bridge Funnel For Network Marketing
In this example I want to take you through the steps you’ll want to implement in your funnel. Those steps are:
- A Landing Page
- A Bridge/Thank You Page
This is going to be the easiest way to get started. Once you have a solid grasp of this type of funnel you can explore other types of funnels such as webinar funnels. However, I would start here.
Creating A Lead Magnet (Free Giveaway)
If you’re in the Network Marketing business you are going to be one of thousands of people selling the same product and the same opportunity. What sets you apart from all the other people selling this opportunity? It’s your offer, and that starts with your lead magnet.
You’re lead magnet doesn’t need to be something huge, but you do want it to have a significant value to your prospect. It could be something as simple as a short ebook that explains how you’re able to get where you are today, or it could be a short training course that shows them how to do something.
I’m being pretty general here because it’s likely that you’re selling something different than someone else who is also reading this.
The key takeaway you should have here is you want your lead magnet to have a high value for your prospects to give you their email address.
Create A Landing Page With An Opt-In Form
The Landing page is the first page in the funnel. This is the page where you’ll drive all of your targeted traffic to.
On the landing page you’ll want to make sure you create an opt-in to collect the email address of your prospect. This is where you’ll have a catchy headline and a little bit about your free lead magnet. Once people opt-in you’ll be able to send them the lead magnet.
Collecting the email address is the only point of the landing page. Don’t make the mistake of trying to sell your opportunity or product on this page. Just worry about collecting the email address. Worry about selling on the next page of the funnel.
Create A Thank You Page That Links To Your Company Website AKA The Bridge Page
On the landing page you’ve collected the prospects email address. Now you can sell them on the bridge page.
I recommend a video here with you telling your story on it. It’s going to go a long way to build trust. The main points you want to try and hit is your story and what got you into this, where you’re at, where other people that you know are at and what they got out of it(social proof), and your offer. Keep in mind those are the main points you want to hit, but it can go deeper than that. I recommend checking out the book expert secrets if you want to go deep into how you should present your information.
This page is also where you will link to the business opportunity or product. If you’ve done a good enough job in your sales video and copy a certain amount of people who land on this page should click through to the next page and sign up. At this point your funnels job is done.
But, what about all the people that didn’t click through and sign up?
Email Follow-Up To Build Your Relationship
As people move through your funnel, some will purchase or sign up, but most won’t. Have you ever heard the phrase, the fortune is in the follow up? Remember that email address you collected earlier. This is where that email address comes into play.
You’ll want to make sure you have a solid follow up sequence. Ideally you’ll continue to build a relationship with your prospect and continue to make your offer at the same time.
Of course, if someone has already purchased or signed up, your follow up sequences will be different.
I highly recommend an automated follow up sequence. There are plenty of great email automation apps out there. I use and prefer GetResponse for my email automation software. If you currently have an email automation software it will work just fine, but if you’re looking for something new or need one you can get a 30 day free trial through this link.
Finding Prospect for Your Network Marketing Sales Funnel
If you go through the process of setting up your funnel I’m pretty sure you’re going to want to get traffic to it. Getting traffic to your funnel could be a book in and of itself. I’m going to keep it brief here and touch on the two best ways to get traffic to your network marketing funnel.
Social media is still one of the most effective places to prospect. More than likely there are some people on there that know, like, and trust you. You can even message friends of friends in order to start prospecting.
However, this is still manual and we want to move away from it as quickly as possible. At some point you are going to exhaust your friends list and your social capital.
If you’ve exhausted your friends list I recommend looking into groups where your idea prospects hang out. Joining those groups and posting valuable content in them will build your social capital and make prospecting members of those groups much easier.
The key thing to remember here is to lead with value before trying to sell someone anything. If you don’t lead with value you may get banned from the group. It’s worth keeping that in mind.
Paid ads are by far the best way to target your prospects. As long as you know who your target market is you’ll have endless potential.
With Google Ads you’ll be able to target based on what people are searching for in Google. Imagine being able to get your ad in front of the right prospect them moment they are looking for what you’re selling in Google. It’s powerful.
With Facebook Ads you can do a deep dive into the type of prospect you’re looking for. While they might not be searching for exactly what you’re selling, you can base your advertising off of people interests, age, location, financial status, and more. It’s extremely powerful and worth every penny if you get your targeting right.
We’ve covered quite a bit of information about sales funnels. At this point you should understand a bit more about how sales funnels can work with network marketing.
The traditional methods, while still useful in certain cases, have diminishing returns and aren’t truly scalable. With a sales funnel you’ll be able to tell your story and scale with traffic and prospects that go beyond friends and family.
If you want to go deeper into network marketing and sales funnels I recommend you check out Network Marketing Secrets here. It’s a free book that will take you deeper into using the internet to build your network marketing business.